19 March, 2010
even toddlers choose friends on what brands they like
Somehow, I have a feeling that either Don won't like the finding of the research, or scrap the finding blatantly.
The study at the University of Wisconsin-Madison found that children as young as three are judging their peers on the brands they use.
We all know that brand means quality and difference. Except our American friend Don. It's on almost everything, not just flowers (according to Don, this is the only difference in quality). From toilet tissue (well know brands vs cheap generic brand) to the car manufacturer, besides the type/style/model people, many people stick to the brands they trust.
Allow me to mention a real life experience.
Once I went a (rather boring) Christmas party of a philatelic club. Before I get into the main part, I shall mention that in the philatelic club, they are all old guys. Not just old, but they are all good at whinging and whining and extremely cheap (on almost every thing else besides stamps). When they serve tea or coffee, it literally means just tea or coffee (cheapest brand possible, and sugar sachets stolen from all different shops). I brought my own good coffee or tea there instead, that's besides the point. In that evening, the club provided some soft drinks. Only Pepsi among many generic (cheap) brand soft drinks. I told Laurent that the branded one (Pepsi) would be the most popular, and I was right.
(The moral of the story? Even those well known stingy old fellows know which are the good brands, despite the fact that they aren't likely to buy those themselves.)
Getting a good quality product is without a doubt an important thing for today's 21st century lifestyle. Dividing friends based on what brands they belong to? I can understand in the video games where Xbox 360 and PS3 aren't interoperable most of times, but for children at 3...?
news story: Toddlers choose their friends on what brands they like, says study (The Advertiser, 18 March 2010)
Posted by Antony on 19 March 2010 10:39 AM | newstalk
more March 2010 blogs. (or 2010 blogs)
from iTunes Store:
disclaimerAntBlog701 is an Antony Shen personal weblog. This blog does not represent SillyDog701. This blog may represent Antony Shen's thoughts or things happened around him. You may not use any contents from this blog to accuse Antony Shen. Antony Shen makes no guarantee about the accuracy of this blog.
* SillyDog701 (front door) - main SillyDog701.
* Message Centre (forums)
* Netscape Browser Archive
* Browser Version Guide
* MacCentre701, Macintosh news and informaiton centre.
- features: H.264 and other codecs comparison
* MozInfo701, Mozilla information and resource centre.
* Switch, simple steps to switch to the browser you can trust.
* Communicator Tips, featured in dynamic HTML presentation.
Get a Blogging Platform built to Grow with Your Business. Download Movable Type Now!
AntBlog701 is proudly powered by
|Page URL: http://ant.sillydog.org/blog/2010/003323.php
[AntBlog701] [AntGallery701 (photos)] [AntTunes701 (music)]
[SillyDog701] [Netscape] [MozInfo701] [MacCentre701][Search] [Feedback] [About SillyDog701] [Sitemap]
Copyright © 2003 - 2015 Antony Shen. All rights reserved. Copyright Notice. Privacy Statement.