18 December, 2008
7 Deadly Sins/7 Heavenly Virtues... on web designs
Here's the Seven Deadly Sins with the respective Seven Heavenly Virtues. I have a feeling that Don might agree on all the following.
Sin #1—Pride: Focusing the content in a “look at how great we are” perspective, unless it’s used in a way that benefits the customer (e.g., 150 years of great service).
Sin #2—Envy: Just because it worked for someone else, doesn’t mean it will work for you. Test!
Sin #3—Gluttony: Providing customers with too much information that may confuse them or waste their time.
Sin #4—Lust: Don’t be enamored with the latest technology if it doesn’t work for you or the product/service you're trying to sell. Instead of looking cool, it may just be a distraction, especially when it leads visitors away from a more important action.
Sin #5—Anger: Alienating your customers by making them feel inferior and therefore in dire need of your product.
Sin #6—Greed: Asking for too much customer information, even information you may never use.
Sin #7—Sloth: Not testing to see what works best for your visitors and your site’s conversion rates.
(source: Spiff Up Your Site!)
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