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18 December, 2008

7 Deadly Sins/7 Heavenly Virtues... on web designs

In the past, I posted Wisteria Lane version of the Ten Commandments, and the Ten Catmandments, then the news about the Seven new sins. There's modern day's e-Deadly Sins.

I found out this interesting paragraph discussing web designs and the 7 Deadly Sins/7 Heavenly Virtues (via Techsurvivor).

Here's the Seven Deadly Sins with the respective Seven Heavenly Virtues. I have a feeling that Don might agree on all the following.

Sin #1—Pride: Focusing the content in a “look at how great we are” perspective, unless it’s used in a way that benefits the customer (e.g., 150 years of great service).
Virtue #1—Humility: Giving customers the option of doing what they want, when they want.

Sin #2—Envy: Just because it worked for someone else, doesn’t mean it will work for you. Test!
Virtue #2—Kindness: The Internet is an interconnected platform. Leverage the power of third parties to add validity to your own site. This will also help draw attention and increase traffic.

(more continues...)

Sin #3—Gluttony: Providing customers with too much information that may confuse them or waste their time.
Virtue #3—Abstinence: Cut to the chase and give them a direct call to action.

Sin #4—Lust: Don’t be enamored with the latest technology if it doesn’t work for you or the product/service you're trying to sell. Instead of looking cool, it may just be a distraction, especially when it leads visitors away from a more important action.
Virtue #4—Chastity: Don’t be too quick to leap on new technology just to be first. Being on the cutting edge has its risks. It’s okay to stick with what's worked. A.C. Moore, for example, transferred instructional videos from its old site to its new one.

Sin #5—Anger: Alienating your customers by making them feel inferior and therefore in dire need of your product.
Virtue #5—Patience: Giving them information that allows them to make the best decision that’s right for them.

Sin #6—Greed: Asking for too much customer information, even information you may never use.
Virtue #6—Liberality: Asking only for the information necessary to give your visitors the best experience going forward.

Sin #7—Sloth: Not testing to see what works best for your visitors and your site’s conversion rates.
Virtue #7—Diligence: Testing on a regular basis to ensure that your content is relevant and directs visitors to where you want them—and where they want to go. Make sure your site is helping your visitors complete their tasks.

(source: Spiff Up Your Site!)

related blog entries:
The Ten Catmandments (25 March, 2008)
Housewives' Ten Commandments? (20 April, 2006)

Posted by Antony on 18 December 2008 5:59 PM | funny, website related
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comments
A few of them make sense, even to a "techno-dullard" like me!
Posted by Rev.Dr.Wu Yi on 18 December 2008 9:39 PM.
I do agree on them, especially pair number six.
Posted by Don_HH2K on 19 December 2008 9:26 AM.
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