23 September, 2006
before iMac, iPod... what did people predict about Apple
David Pogue wrote a nice blog entry on Apple. He corrected all the magazines predicted about Apple 10 years ago.
10 years ago, Steve Jobs hadn't returned to Apple yet, the juicy iMac hadn't released yet, Microsoft hadn't acquired Apple's non-decision shares and agreed to develop Office for Mac platform yet. The company was in its lowest point, financially speaking.
Back then, Apple's future certainly did not look good.
Let's take a look:
“By the time you read this story, the quirky cult company…will end its wild ride as an independent enterprise.”
“One day Apple was a major technology company with assets to make any self respecting techno-conglomerate salivate. The next day Apple was a chaotic mess without a strategic vision and certainly no future.”
“Having underforecast demand, the company has a $1 billion-plus order backlog….The only alternative: to merge with a company with the marketing and financial clout to help Apple survive the switch to a software-based company. The most likely candidate, many think, is IBM Corp.”
“Whether they stand alone or are acquired, Apple as we know it is cooked. It’s so classic. It’s so sad.”
“The NeXT purchase is too little too late. Apple is already dead.”
“1. Admit it. You’re out of the hardware game.” “101 Ways to Save Apple,” Wired, June 1997
“There was so much magic in Apple Computer in the early ’80s that it is hard to believe that it may fade away. Apple went from hip to has-been in just 19 years.”
“Apple’s erratic performance has given it the reputation on Wall Street of a stock a long-term investor would probably avoid.”
“Apple could hang on for years, gamely trying to slow the decline, but few expect it to make such a mistake. Instead it seems to have two options. The first is to break itself up, selling the hardware side. The second is to sell the company outright.”
“Apple no longer plays a leading role in the $200 billion personal computer industry. ‘The idea that they’re going to go back to the past to hit a big home run…is delusional,’ says Dave Winer, a software developer.”
Again, I'd like to thank David Pogue's collection about all the past predictions. We all love the nostalgia :-)
Link: When Apple Hit Bottom (David Pogue, 20th September 2006)
Posted by Antony on 23 September 2006 11:05 AM | all things Mac
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