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4 October, 2005

who has crossed the line?

ten years of passionAccording to AustralianIT report, Sony was forced to apologise for a PlayStation advertising campaign which featured a young man wearing a crown of thorns with the slogan "Ten years of passion."

Again, the Catholics have complained again. What's wrong with an advertising using a phrase of "Ten years of passion." When did Catholics own every copyright? People can't wear crowns of anything?

The ad celebrates 10 years of Sony, as the original PlayStation launched 10 years ago. It features a young man’s face, encircled by what appears to be a crown of thorns, but on closer inspection is actually the square, circle, and triangle shapes of the PlayStation controller. The caption underneath the picture reads “Ten Years of Passion,” an obvious allusion to the Passion of Christ.

(Vatican Against PlayStation Ad, Gaming Horizon)

Ten years of PlayStation. Well done Sony!

Image taken from Multiplayer.IT

Sony sorry for "Jesus" advert (AustralianIT, 3 Oct 2005)

SONY has apologised for a PlayStation advertising campaign which featured a young man wearing a crown of thorns with the slogan "Ten years of passion."

Some Catholics were outraged by the adverts, which ran in newspapers and magazines to celebrate the product's tenth anniversary.
"This time they've gone too far," editor of mass-circulation Catholic weekly, Famiglia Cristiana (Christian Family), Antonio Sciortino said.

"If this had concerned Islam there would have been a really strong reaction," Mr Sciortino an Italian daily reported.

In the Bible, Jesus was forced to wear a crown of thorns by mocking Roman guards before he was crucified. In the advert, a young man smiles cheekily, wearing a crown whose thorns are twisted into the geometric shapes that are PlayStation's logo.

In a statement, Sony Computer Entertainment Italia expressed regret over the reaction to the advert. It acknowledged that the "spirit of the message was misunderstood" and said the campaign would not continue.

Sony's ad is not the first to irk Catholics in recent months.

"There's no religion any more," read a slogan for IKEA in an advert to inform Italians, whose Church attendance is steadily falling, that its furniture stores were open on a Sunday.

And two adapted versions of Leonardo Da Vinci's Last Supper have been used for adverts that caused controversy in other predominantly Catholic countries.

French fashion designer Francois Girbaud featured Jesus as a woman with a table of glamorous disciples, while Irish bookmaker Paddy Power depicted the original Christians gambling, the traitor Judas clutching his 30 pieces of silver.


Posted by Antony on 4 October 2005 2:00 PM | newstalk

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