11 November, 2004
the making of iPod motion ads
Digital Producer has a news on the making of Apple's iPod TV commercial, Company 3's Alex Brodie Rocks with Apple's iPod.
Brodie, who has a background in fine art and design and is a graduate of London’s Ravensbourne College of Design, performed a number of tests to determine how best to obtain clean silhouettes. Ultimately, he and Meyers settled on an approach where the dancers would be shot against bluescreen while holding iPods. The wires Brodie would painstaking paint into each frame in post. “They wanted the wires to have a specific look and thickness, so I drew them in frame by frame,” Brodie explained. “That allowed me to give them a smooth movement that would have been impossible to achieve with real wires.”
And we all know the results of those iPod commercials,
A very interesting article.
I will end this blog followed by another iPod ads style picture. Based on the same photo as used in this blog entry, I change the colour, and added some features from my cloth.
more November 2004 blogs. (or 2004 blogs)
from iTunes Store:
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